iPhone 17e
Feature stacked, value packed. The iPhone 17e shares the best bits of iPhone 17, from its tough, vibrant display to its speedy A19 chip and brilliant dual-camera setup, at a wallet-friendly price, starting from €729.
Key features:
6.1-inch Super Retina XDR display
Ceramic Shield 2 on the front
All Day Battery Life
Charge wirelessly up to 15W (compared to 7.5W with iPhone 16e).
A19 chip
48MP Fusion camera
Optical-quality 2x Telephoto.
Storage starting from 256GB
Available now in three colour choices – black, white & soft pink. And in two storage options 256Gb and 512Gb.
MacBook Neo
Say hello to MacBook Neo. Apple’s all-new MacBook features a durable aluminium design, a stunning 13-inch Liquid Retina display, the power of Apple silicon, and all-day battery life — all for the breakthrough starting price of just €699.
Key features:
13” Liquid Retina Display
High resolution delivering sharp, crystal-clear text and vibrant images
All Day Battery Life
Up to 16 hours of battery life from a single charge
Apple Silicon
Featuring A18 Pro enabling users to power through the tasks they do everyday
Magic Keyboard & New Multi-Touch Trackpad
Comfortable & precise typing experience. Touch ID available on 512Gb storage version
1080p Camera, Dual Speakers & Mics
Featuring A18 Pro enabling users to power through the tasks they do everyday
Available now in four colour choices – silver, blush, citrus & indigo. And in two storage options 256Gb and 512Gb.
MacBook Air
Might takes flight. The thin, light & durable MacBook Air gets even better with the incredible performance of M5. The M5 chip is built for AI in the fast lane, bringing even more speed and fluidity to everything you do.
Key features:
Stunning Retina Display supports 1 Billion colours
Liquid Retina Display
12MP Center Stage camera
Immersive sound system with Spatial Audio
2x Thunderbolt 4 ports
Supports 2 external displays
Featuring a faster CPU and next-generation GPU
512GB min storage (double previous version)
N1 wireless chip delivers Wi-Fi 7 & Bluetooth 6 for seamless connectivity
Up to 32GB unified memory
Up to 18hrs battery life
Colour-matched mag-safe charging cable
Combined power of MacOS Tahoe and Apple Intelligence
Available now in 13” & 15” and four colour choices – silver, midnight, starlight & sky blue. And in two storage options 512Gb and 1Tb.
MacBook Pro
Fast runs in the family! Now powered by the M5 Pro and M5 Max chips, MacBook Pro offers serious acceleration for demanding days. The Neural Accelerator built into each core dramatically speeds up AI tasks, so ambitious projects stay smooth. And with all-day battery life, you'll get consistent performance whether you're plugged in or not.
Key features:
Blazing-fast CPU and GPU performance
2x faster SSD speeds
1TB storage min M5 Pro
2TB storage min M5 Max
N1 networking chip enabling Wi-Fi7 & Bluetooth 6
Up to 24 hrs battery life
Game-changing performance and AI capabilities
4x AI performance compared to the previous gen
3.7x faster AI image generation than MacBook Pro M4 Pro
Liquid Retina XDR Display
12MP Center Stage camera
6-speaker sound system
macOS Tahoe
Available now in 14” & 16” and in 2 colours, starting at €2,599.
iPad Air
Built for Apple Intelligence and supercharged by the Apple M4 chip, the iPad Air delivers advanced graphics and incredible performance.
Key features:
Up to 30% faster than iPad Air M3 & 2.3x faster than M1
8-core CPU and 9-core GPU
12GB RAM – 50% increase in memory over M3
iPadOS 26
Powerful Apple Intelligence capabilities
The 16-core Neural Engine is 3x faster that that of M1.
N1 wireless chip enables Wi-Fi 7 support
Bluetooth 6
Liquid Retina Display
12MP Center Stage front camera
Powerfully capable and affordable, starting at €679. Available now in four colour choices – blue, starlight, space grey & purple. And in four storage options – 128Gb, 256Gb, 512Gb and 1Tb.
