One of the biggest event’s in the tech calendar took place last night: Apple’s annual September event. Last night’s ‘awe dropping’ livestream revealed the tech giant’s brand-new iPhone 17 range, with an extra, highly anticipated surprise - the super-thin iPhone Air model! They also showcased their fully upgraded, next level Apple Watch lineup. Plus, 3rd-gen AirPods Pro with some seriously exciting updates we’ll get into below.
Meet the new iPhone 17
Apple revealed the brand-new iPhone 17, and it’s a serious step up from the last generation. Designed with contoured edges, thinner borders, and durable materials like Ceramic Shield 2 on the front, iPhone 17 is built for style, speed, and stamina. You can see and do more of everything you love with a smoother 6.3-inch display, plus a powerhouse A19 chip.
Key features:
· ProMotion display tech: An adaptive refresh rate up to 120Hz means you can enjoy ultra-smooth gaming with battery life saved where possible.
Ceramic Shield 2: Tougher Ceramic Shield 2 glass protects the screen with three times better scratch resistance.
48MP Dual Fusion Ultra-Wide camera: New lens captures up to four times the resolution of the previous-gen iPhone. Superstunning shots up close and far away.
Center Stage front camera: Center Stage tech makes selfies smarter and video calls a whole lot smoother, by placing you in the middle of the frame, with AI auto-expanding the field of view. The 17 also packs a new Ultra-Wide lens for incredible detail and Flexible ways to frame your shot. Group selfies just got a while lot smarter!
Breakthrough battery life: Provides up to 30 hours of video playback. That’s about 8 hours more than the iPhone 16.
Storage: The first iPhone to start at 256GB storage, giving you more room for your snaps and apps.
N1 wireless networking chip: Enables the latest generation of wireless technologies (Wi-Fi 7, Bluetooth 6, 5G connectivity, and eSIM) for ultra-fast connectivity. It also makes features like Personal Hotspot and AirDrop more reliable.
iPhone Air: The thinnest iPhone ever
Truly a showstopping reveal! At just 5.6mm thin, the iPhone Air is the slimmest iPhone ever made — but don’t let the size fool you. With a strong titanium frame and Ceramic Shield 2 on the front and back, it’s also the most durable iPhone Apple has released.
Key features:
48MP Fusion main camera: Two advanced cameras in one. Super-high resolution by default.
Dual Capture mode: Record with both front and rear cameras at the same time, perfect for creators who want to show reactions and surroundings in one seamless shot.
Action and Camera Control buttons: One-tap access to your favourite features, whether you're firing up the camera in a flash or switching modes mid-shoot.
A19 Pro chip: Faster and more efficient than the A19 processor, bringing MacBook-grade computing power and all-day battery life to the palm of your hand.
eSIM-only design: Say goodbye to physical SIM cards, iPhone Air streamlines connectivity with built-in eSIM, making setup faster and travel easier with support for multiple networks right out of the box.
40 hours video playback: By saving space with its eSIM-only design, Apple has used the extra room to fit a longer-lasting battery.
Adaptive Power Mode in iOS 26: This learns your daily battery habits and smartly adjusts performance to stretch power when you need it most.
iPhone 17 Pro and Pro Max: ‘The most powerful iPhone ever’
The iPhone 17 Pro and Pro Max are driven by the A19 Pro chip, meaning they deliver lightning-fast speeds, console-quality graphics, and serious breakthrough battery-life.
Key features:
Durable design: With a bold new aluminium unibody design and a built-in vapor chamber for improved thermal performance, these models are built for exceptional pro capability.
Ceramic Shield 2: Safeguards both the front and back for extreme protection.
Fusion lenses: The ultimate pro camera system. Featuring three 48MP Fusion lenses on the back, including a new Telephoto with 8x optical zoom - the longest zoom ever on an iPhone.
4K quality: Featuring an 18MP Centre Stage front camera that’s perfect for 4K selfies and video calls**.**
ProRes Raw: New support for ProRes RAW capture, perfect for a pro content creator who loves extra flexibility editing.
Add in iOS 26 with Apple Intelligence, eSIM-only models, and storage up to 2TB (for Pro Max), and you’ve got a phone that’s ready to take on anything!
iPhone 17 Pro and Pro Max release date
Great news, you haven’t got long to wait! All the latest iPhone models can be pre-ordered on 12 September 2025. And they’ll be available just a week later, on 19 September 2025.
iPhone 17 price
Fancy an upgrade? Here’s the new iPhone price range:
iPhone 17: From €979
iPhone Air: From €1,239
iPhone 17 Pro: From €1,339
iPhone 17 Pro Max: From €1,489
iPhone 17 colours
This is the full palette across the iPhone 17 lineup:
iPhone 17: Black, Lavender, Mist Blue, Sage, and White.
iPhone Air: Space Black, Cloud White, Light Gold, and Sky Blue.
iPhone 17 Pro: Deep Blue, Cosmic Orange, and Silver.
iPhone 17 Pro Max: Deep Blue, Cosmic Orange, and Silver.
Apple Watch Series 11: The ultimate way to watch your health
Apple’s latest Watch Series 11 is here, featuring a thinner and more comfortable, refined design. And with an upgraded battery life of up to 24 hours, it’s built to keep up with you day and night.
What else is new for this fresh model? Groundbreaking wellness features such as hypertension notifications, which can flag signs of chronic high blood pressure using advanced sensors and machine learning. And with Sleep Score, you’ve got a watch that’s not only tracks your health, but helps you understand it too.
Key features:
Hypertension notifications: Alerts you to signs of chronic high blood pressure using optical heart sensor data.
Sleep score: Tracks sleep quality with easy-to-understand metrics and personalised insights.
Workout Buddy: An AI-powered voice coach that delivers exercise advice based on your fitness data and goals.
Up to 24 hours battery life: Lasts all day, with fast charging giving you 8 hours of power in just 15 minutes.
Upgraded glass display: Two times more scratch-resistant than previous Apple Watch models.
5G cellular: Get stronger signal in low-coverage areas, for faster performance on the go.
Wrist flick gesture: Dismiss alerts, silence alarms, and more with just one hand.
Live Translation in Messages: Automatically translates incoming texts to your preferred language when paired with an iPhone running Apple Intelligence.
Pre-orders for the Apple Watch Series 11 will open soon, with availability from 19 September. Prices start from around €449.
Apple Watch SE 3: Walk it. Track it. Love it.
Now with Sleep Score, wrist temperature sensing, and sleep apnea notifications, the new Apple Watch SE 3 does a lot more to keep an eye on your health than the last model, all for a budget-friendly price.
watchOS 26 brings fresh and clever upgrades like Workout Buddy, on-device Siri, and Live Translation in Messages too. New one-handed gestures like double tap and wrist flick make it easier than ever to stay in control.
Key features:
Always-On display: A new Always‑On display lets you read the time and more without raising your wrist.
Fast charging: Enjoy up to 18 hours all-day battery life. Recharge up to 2x as quickly as the previous model with new fast charging - 15 minutes of charging gives you 8 hours.
Meaningful insights: New wrist temperature sensor gives you richer health insights in the Vitals app. Quickly see your overnight health data right on your wrist - including heart rate, respiratory rate, wrist temperature, and sleep duration.
Sleep score: Introducing an easy way to track and help improve the quality of your sleep.
Durability: With cover glass that’s four times more crack-resistant than the second-gen SE, the display on Apple Watch SE 3 is more durable than ever.
AirPods Pro 3: Best-fitting AirPods ever
Loved the previous-gen headphones? The new AirPods Pro 3 takes them up to eleven. With the world’s most powerful in-ear Active Noise Cancellation, they are built to provide immersive audio anywhere you go, whether you're commuting, working out, or just winding down.
Battery life has got a serious boost too! Now with up to 10 hours of playback in Transparency Mode and 8 hours with ANC. For fitness fans, the new Workout Buddy feature brings personalised insights straight to your ears. So, whether you're chasing gains or just good vibes, AirPods Pro 3 are ready to go the distance with you.
Key features:
World’s best in-ear active noise cancellation: Removes up to x2 more noise than AirPods Pro 2, and four times more than the original Pro earbuds.
Live Translation powered by Apple Intelligence: Using Apple Intelligence to listen in, the AirPods translate what the other person is saying, then plays it back to you in your language. Your paired iPhone can even show a live transcript and speak your reply out loud in their language. Wow!
All-new heart rate sensing: Measures your heart rate, calories burned, and lets you track over 50+ exercise types.
· Best-fitting AirPods ever: Apple analysed over 10,000 3D ear scans to improve the fit of their latest-gen AirPods Pro, redesigned to be smaller and more stable with foam-infused ear tips in five sizes including XXS.
Sweat and water resistance: A first for any AirPods, letting you keep the tunes going during the most intense gym sessions or a sudden downpour outside.
Automatic Conversation Boost: Helps hearing aid users in noisy places, adding powerful amplification and reducing background sounds
AirPods Pro 3 release date
You can pre-order Apple’s AirPods Pro 3 earbuds soon, with general availability from 19 September 2025.
AirPods Pro 3 price
Even with all their impressive upgrades, the AirPods Pro 3 come in at just €249
