Why Mac
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Apple HomeWhy move to Mac?
Powerful ways to get work done.
Mac makes it easy to do your best work. Your favourite productivity apps like Microsoft 365 are smooth and seamless, working just the way you're used to.
Find the right Mac for you. Compare all modelsReady, set, switch.
With Mac, setup is simple. Transfer your settings, user accounts, and other data from your PC in just a few steps with Migration Assistant.
Find the right Mac for you. Compare all modelsYou’re in sync.
If you’ve got any other Apple devices, like an iPhone or an iPad, you’ll love how they work with Mac. Your photos, docs and music sync across all your devices using iCloud. So wherever you go, you’ve got them with you!
You can even make phone calls, send or receive texts and iMessages straight from your Mac. You’re connected, always.
I thought switching to Mac might be tricky, but it was just as easy to use as my iPhone! With all the handy shortcuts and gestures, I can get everything done way faster.
-Dennis
Find the right Mac for you
MacBook Air.
Supercharged. Super light.
The clue’s in the name - MacBook Air is light enough to take with you anywhere. But don’t let its thin design fool you, this Mac’s got a whole lot of power! Plus, with up to 15hrs of wireless web browsing and 18hrs of video playback, it’s got the longest battery life ever in a MacBook Air.
Apple M1 chip
for powerful performance
18 hour battery life
to go longer than ever*
3.5x faster performance
to tackle projects faster than ever*
Fanless design
for silent operation
Perfectly portable
Apple’s thinnest, lightest notebook
MacBook Pro.
Speed runs in the family.
MacBook Pro, supercharged by the Apple M1, M1 Pro, and M1 Max chips, offers incredible performance and amazing battery life, along with brilliant displays, pro ports, and superfast SSD storage.
Apple M1, M1 Pro, and M1 Max chips
for powerful performance
Up to 21 hour battery life
to work anywhere
Up to 3.7x faster performance
to fly through projects*
Up to 13x faster graphics
for Pro apps and games*
Retina display
for vibrant colours and image detail
iMac.
All in one. All in colour.
This is a desktop, but not as you know it. Powered by the Apple M1 chip, iMac is strikingly thin and incredibly capable. Made to stand out in any space and fit seamlessly into your life.
Apple M1 chip
for powerful performance
Strikingly thin 11.5 mm design
in vibrant colours
Immersive 24-inch 4.5K Retina display
for sharp, glorious detail
Six-speaker sound system
for a high-quality audio experience
1080p FaceTime HD camera
for amazing video quality
Mac Studio and Studio Display. Empower station.
Introducing Mac Studio and Studio Display. Designed to pair together beautifully to create the ultimate studio setup. With performance and capabilities to push the boundaries of your creativity.
M1 Max or M1 Ultra chip
for ferociously fast performance
Remarkably compact
7.7-inch-square, 3.7-inch-tall design
Up to 128GB of unified memory
makes everything you do fast and fluid
27-inch 5K Retina display
with support for one billion colors
Studio-quality three-mic array
for crystal-clear calls and voice recordings
*Compared with previous generation.
Upgrade your Mac
Small chip. Giant leap.
The Apple M1 chip changes everything. With blazing-fast processing and incredible power efficiency, it’s a breakthrough for breakthroughs.
Find the right Mac for you. Compare all modelsApple’s loooooongest battery life yet.
Get the power to work for as long as you want with the longest battery life ever on Mac. Do it all with 18 hours on MacBook Air and up to 21 hours on MacBook Pro.
Find the right Mac for you. Compare all modelsFind the right Mac for you
Mac Studio and Studio Display. Empower station.
Introducing Mac Studio and Studio Display. Designed to pair together beautifully to create the ultimate studio setup. With performance and capabilities to push the boundaries of your creativity.
M1 Max or M1 Ultra chip
for ferociously fast performance
Remarkably compact
7.7-inch-square, 3.7-inch-tall design
Up to 128GB of unified memory
makes everything you do fast and fluid
27-inch 5K Retina display
with support for one billion colors
Studio-quality three-mic array
for crystal-clear calls and voice recordings
MacBook Air.
Supercharged. Super light.
The clue’s in the name - MacBook Air is light enough to take with you anywhere. But don’t let its thin design fool you, this Mac’s got a whole lot of power! Plus, with up to 15hrs of wireless web browsing and 18hrs of video playback, it’s got the longest battery life ever in a MacBook Air.
Apple M1 chip
for powerful performance
18 hour battery life
to go longer than ever*
3.5x faster performance
to tackle projects faster than ever*
Fanless design
for silent operation
Perfectly portable
Apple’s thinnest, lightest notebook
MacBook Pro.
Speed runs in the family.
MacBook Pro, supercharged by the Apple M1, M1 Pro, and M1 Max chips, offers incredible performance and amazing battery life, along with brilliant displays, pro ports, and superfast SSD storage.
Apple M1, M1 Pro, and M1 Max chips
for powerful performance
Up to 21 hour battery life
to work anywhere
Up to 3.7x faster performance
to fly through projects*
Up to 13x faster graphics
for Pro apps and games*
Retina display
for vibrant colours and image detail
iMac.
All in one. All in colour.
This is a desktop, but not as you know it. Powered by the Apple M1 chip, iMac is strikingly thin and incredibly capable. Made to stand out in any space and fit seamlessly into your life.
Apple M1 chip
for powerful performance
Strikingly thin 11.5 mm design
in vibrant colours
Immersive 24-inch 4.5K Retina display
for sharp, glorious detail
Six-speaker sound system
for a high-quality audio experience
1080p FaceTime HD camera
for amazing video quality
*Compared with previous generation.
◊ Legal Disclaimers
Features listed are standard configurations except where noted. iMac colour availability may vary.
Display: Screen size is measured diagonally. The display on the 14-inch MacBook Pro has rounded corners at the top. When measured as a standard rectangular shape, the screen is 14.2 inches diagonally (actual viewable area is less). The display on the 16-inch MacBook Pro has rounded corners at the top. When measured as a standard rectangular shape, the screen is 16.2 inches diagonally (actual viewable area is less). iMac 24‑inch actual diagonal screen measurement is 23.5 inches.
Storage: 1GB = 1 billion bytes and 1TB = 1 trillion bytes; actual formatted capacity is less.
Battery: Battery life varies by use and configuration; see apple.com/ie/batteries for more information.