SONY a7 III Mirrorless Camera with 28-70 mm f/3.5-5.6 Zoom Lens
€2,149.00 Save €50.00
Was €2,199.00 (from 02/12/22 to 22/09/23)

SONY a7 III Mirrorless Camera with 28-70 mm f/3.5-5.6 Zoom Lens

Item No. 10195556
Best for enthusiasts
24.2 megapixels
Full-frame 35 mm / 35.6 x 23.8 mm CMOS sensor
Built-in WiFi / Bluetooth / NFC
3" tiltable LCD touchscreen
10 fps in continuous shooting mode
2 year guarantee
€2,149.00 Save €50.00
Was €2,199.00 (from 02/12/22 to 22/09/23)
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Best for enthusiasts
24.2 megapixels
Full-frame 35 mm / 35.6 x 23.8 mm CMOS sensor
Built-in WiFi / Bluetooth / NFC
3" tiltable LCD touchscreen
10 fps in continuous shooting mode
2 year guarantee
Product code: 727183

The best of both worlds

The Sony a7 III Mirrorless Camera offers photographers the best of both worlds. You get a full-frame sensor and professional specs, packed into a compact, travel-friendly body – it's the perfect choice for field work.

At first glance, the a7 III looks very similar to the previous generation alpha 7 from Sony. Look closely, and you'll find an all new chip, expanded ISO range, improved fps shooting, and an enlarged handgrip.

Back-illuminated sensor

At the heart of the alpha 7 III is a back-illuminated 24.2 megapixel full-frame sensor. Take advantage of the improved noise response at high sensitivities and wide dynamic range to capture dramatic RAW images that are perfectly exposed, even in the shadows and highlights.

Colours are realistic, so you get natural looking skin tones, while wildlife and landscapes look true-to-life.

Capture the action

Photo opportunities don't usually hang around for long. Supported by the powerful Bionz X processor, you can shoot up to 10 fps to freeze moments of action. It's perfect for subjects that are frequently moving, such as a dance performer, racehorse, or fox in the wild.

Improved AF performance means no opportunity is lost. Because you can track moving and unpredictable subjects easily, you can photograph spectacular action or sporting scenes, such as a dramatic rugby tackle on the field, even on an overcast day.

Shoot sharp

Dim interiors or twilight falling shouldn't stop you shooting. Sony's 5-axis image stabilisation means you can shoot handheld without a tripod up to 5-stops faster. Your images are sharp, and videos are smooth, even when shooting long distances or close-up macro subjects.

Record 4K Ultra HD

For those serious about videomaking, the a7m3 records 4K Ultra HD movies internally, using 6K full pixel readout for brilliantly detailed footage. Supporting Hybrid Log Gamma (HLG) for 4K HDR footage, it captures plenty of information for easier colour grading during post-production.

Sony E-Mount 28-70 mm f/3.5-5.6 Zoom Lens

With a mammoth 24.3 megapixel count working with a full-frame image sensor, the interchangeable lens camera produces an incomparable picture performance. The Sony A7 camera shoots with speed and accuracy, capturing the scene with professional quality.

The palmed-sized compact gives you shooting comfort, intuitive functionality and a precise AF performance. The high-speed BIONZ X processor engine ensures natural details, richer tonal gradation, lower noise and remarkably clear detail.

Fast hybrid autofocus allows you to get the most from the full-frame image sensor. This AF system combines speedy phase-detection with highly accurate contrast detection, achieving an impressive focusing speed. The 117 densely placed AF phase-detection points dramatically improve the AF performance, giving you a better chance of capturing those challenging shots in crystal clear lucidity.

Lock onto your subject and capture the action with a continuous burst of images at 5 fps. The OLED Tru-Finder viewfinder allows you to see the exact view of the shot in high resolution.

Technical specifications for SONY a7 III Mirrorless Camera with 28-70 mm f/3.5-5.6 Zoom Lens


Mirrorless camera


Shutter speed
- 30 secs - 1/8000th
- Bulb mode
Continuous shooting
10 fps
- 10 seconds
- 5 seconds
- 2 seconds


Image stabilisation
5-axis image stabilisation
- Actual: 25.3 megapixels
- Effective: 24.2 megapixels
ISO sensitivity
- AUTO, 100 - 51200
- Extendable to 50 - 204800
Full-frame 35 mm / 35.6 x 23.8 mm


White balance
Auto, Daylight, Shade, Cloudy, Incandescent, Fluorescent, Warm white, Cool white, Day white, Daylight, Flash, Underwater, Colour temperature (2500 to 9900K & colour filter G7 to M7 (57-step), A7 to B7 (29-step)), Custom
Photo exposure modes
AUTO (iAuto), Programmed AE (P), Aperture priority (A), Shutter-speed priority (S), Manual (M), Scene selection (Portrait, Sports action, Macro, Landscape, Sunset, Night scene, Night portrait)
Photo effects
Posterization (Colour), Posterization (B/W), Pop colour, Retro photo, Partial colour (R/G/B/Y), High contrast monochrome, Toy camera (Normal/Cool/Warm/Green/Magenta), Soft high-key
Movie exposure modes
Programmed AE (P), Aperture priority (A), Shutter-speed priority (S), Manual (M)


Maximum photo resolution
6000 x 4000p
Photo file formats
Memory card
- Memory Stick PRO Duo
- Memory Stick PRO-HG Duo
- Memory Stick Micro (M2)
- SD
- microSD
- microSDHC
- microSDXC
Number of memory card slots
- Slot 1: SD
- Slot 2: Memory Stick Duo / SD




- Micro USB
- HDMI micro
Bluetooth 4.1
WiFi connectivity
Compatible app
PlayMemories app


Minimum aperture
f/22 - f/36
Minimum distance
30 cm
Focal length
28 - 70 mm
35 mm equivalent
42 - 105 mm
Normal distance
30 cm to infinity
Autofocus & manual
Lens mount
Sony E mount
Lens type
Telephoto zoom
Maximum aperture
f/3.5 - f/5.6
Image stabilisation
Optical SteadyShot


Electronic viewfinder & Live View
3” / 76.2 mm tiltable LCD touchscreen
Screen features
- Resolution: 922,000 dots
- Brightness control
0.5" / 13 mm XGA OLED viewfinder
Viewfinder features
- Resolution: 2,359,296 dots
- 100% coverage
Digital zoom
8 x


Video mode
Yes, with sound
Audio file formats
- XAVC S: LPCM 2ch
- AVCHD: Dolby Digital (AC-3) 2ch, Dolby Digital Stereo Creator
Video file formats
- XAVC S: MPEG-4 AVC/H.264
Maximum video resolution
4K Ultra HD 3840 x 2160p (30 fps)
Other video resolutions
Full HD 1920 x 1080p (120 fps)
Autofocus in video
Stills from video


Battery type
Lithium-Ion NP-FZ100
Battery life
- Approx. 710 shots
- Approx. 125 min. playback


Box contents
- Sony a7 III Mirrorless Camera (ILCE-7M3)
- Sony 28-70 mm f/3.5-5.6 Zoom Lens
- AC adapter AC-UUE12
- Rechargeable battery NP-FZ100
- Micro USB cable
- Accessory shoe cap
- Body cap
- Eyepiece cup
- Shoulder strap
650 g
2 years
95.6 x 126.9 x 73.7 mm (H x W x D)