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sony 4k hdr
Sony OLED
4K HDR

Refining our standard of 4K HDR brilliance

Dynamic contrast, accurate colours and stunning 4K detail.

Sony's premium range of 4K HDR TVs offers a viewing experience which gives you colour like you have never seen before. Forget shades of grey – we give you shades of black, and every other hue too. Sony’s High Definition Ready TVs - we’re ready, we’re waiting.

View 4K HDR Premium range

Immerse yourself in the realism of 4K HDR

Take a reality check with Sony’s HD Ready technology. Once you’ve seen life through our 4K HDR TVs, it will never look the same again.

View 4K HDR range

Brilliant highlights, beautiful textures


When it comes to the brightest and darkest details, Sony 4K HDR TVs offer the viewer their most dynamic experience yet.

View HDR range

The definitive 4K HDR TV

Sony’s HDR TV’s innovative Slim Backlight Drive+ gives you the most detailed picture quality in a stunning ultra-slim design.

See the difference with a TRILUMINOSTM Display

Sony's unique TRILUMINOSTM Display delivers a rich viewing experience with a wider palette of colours and natural hues.

Sony’s HRD 4K televisions use nanocrystals to ensure that all the colours are not only accurate, but vivid, no matter what angle you are watching the TV from or how much sunlight is in your room.

User experience

Get more entertainment your way, with Android TVTM

Expect more from your TV. With Android TVTM from Sony, you’ll discover games, apps, music, photos and much more.

With the Voice Remote function, you can start a conversation with your TV. Press the microphone button and tell your Sony AndroidTM TV what you want to watch.

Entertainment with you in mind.

Your smartphone on the big screen

Voice Search has the answer

A world of apps, games and movies

Design Philosophy

Slice of Living

Sony TVs are designed, not in isolation, but with your living space in mind. Our minimalist designs with notes of silver and gold, along with integrated cables will become a focal point of your home.

Visit Sony

Our most powerful picture processor

Bravia's 4K HDR Processor X1TM Extreme delivers Sony's most beautiful and realistic pictures ever with 40% more power than the standard 4K Processor X1TM.

Featured on the ZD9, XE94 and XE93 series

More detail, more natural, more real

Sony’s 4K X-RealityTM PRO processing technology upgrades reality itself with great depth, detail and texture.

Featured on the XE90 and XE85 series

X-Reality Pro

Every detail reimagined

With Sony TVs every second of every scene is improved thanks to our image analysis, noise reduction and reality creation.

Featured on the XE80 series

Rediscover every detail

By refining the pixels on screen, X-RealityTM PRO cuts noise while boosting picture clarity.

Featured on the WE75, WE6 and RE4 series

Backlight Master Drive

Our ultimate precision in contrast

Sony’s BRAVIA's unique Backlight Master Drive TM redefines the colour palate. Be dazzled by bright lights, and experience the subtle texture of our blacks.

And when teamed with X-tended Dynamic RangeTM PRO, it delivers some 16 times the power of the standard XDR Contrast.

Featured on the ZD9 series

Slim Backlight Drive+

Dazzlingly bright, beautifully slim

Packing 10 times the punch of Sony's standard XDR Contrast, BRAVIA's unique Slim Backlight Drive+ unleashes super-bright peaks and exceptionally deep shadows.

Featured on the XE93 series

Full Array LED Backlight

Beautifully designed for brilliant pictures

or enhanced contrast and picture quality, look no further than Sony’s Full Array LED Backlight. Accurately-controlled LED clusters make it 5 times more effective than Sony's standard XDR Contrast.

Featured on the XE90 series


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