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SONY BRAVIA KD49XE8396 49" Smart 4K Ultra HD HDR LED TV
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Get an EXTRA €50 off the marked price on this product. For home delivery orders, enter code FLASH50OFF at checkout & for Order & Collect orders discount will be applied in store. Ends Monday 21/05/18
5 year guarantee included
  • 4K Ultra HD HDR
  • Catch-up & 4K Streaming with Android
  • Picture quality: Motionflow XR 400 Hz
  • Tuner: Irish Digital Ready
  • Connectivity: HDMI 2.0 x 4
Product Code: 201325
Energy Rating
Save €350.00
Was €1,099.00

  • Product DetailsBack to top
  • Top features:

    - 4K HDR immerses you in every moment

    - Enhanced images using X-Reality Pro and Triluminos Display technology

    - Smart Android TV lets you stream and catch-up with your favourite shows

    4K HDR

    Experience incredible picture quality in exceptional 4K Ultra HD resolution with the Sony BRAVIA KD49XE8396 49" Smart 4K Ultra HD HDR LED TV. HDR technology enhances every image for rich contrast and true to life colours.

    Enhanced images

    Designed to enhance every the picture even further, X-Reality Pro technology analyses every scene and improves the colour, contrast and detail for a truly beautiful image.

    And because the Sony BRAVIA XE8396 has a Triluminos Display, it produces a wider colour palette for accurate and vivid hues, as well as natural skin tones.

    Smart Android TV

    Discover more to watch, play and see with Android Smart TV. You'll have access to downloadable apps from Google Play, letting you tailor your own TV viewing experience.

    It's all easily controllable using the voice remote function – just press the mic button and tell your BRAVIA KD49XE8396 what you want to watch.

    Don't forget your HDMI cables

    Check out our range of HDMI cables to connect your input devices and to make sure your new TV has a perfect picture with improved transfer speeds.

    Look out for the Sandstrom Silver Series HDMI cables with their lifetime warranty.

    Wall mount your TV

    Wall mounting is a great way to save floor space and accent your living room décor. If you want to wall mount this TV, browse our TV accessories to find the right 200 x 200 VESA mount.
  • Technical InformationBack to top
  • Brand
    HDR game mode
    Bluetooth 4.1  
    Built-in WiFi  
    Audio output

    -3.5 mm jack x 1
    -Optical audio x 1
    Electronic programme guide
    7-day EPG and 7-day catch up with YouView  
    TV tuner
    Irish Digital Ready  
    VESA mount
    200 x 200  
    Other features

    -Sleep timer
    -Parental lock
    Smart remote functions
    Includes voice control  
    PVR function
    Yes (requires external hard drive)  
    Internal menu languages
    32 languages  

    -TV: Black
    -Stand: Silver
    Box contents

    -Sony BRAVIA KD49XE8396 49" Smart 4K Ultra HD HDR LED TV
    -Table top stand
    -Remote control
    -AAA batteries x 2
    -Power adapter
    -AC power cable
    -Set up guide

    -TV: 640 x 1096 x 57 mm (H x W x D)
    -TV with stand: 691 x 1096 x 252 mm (H x W x D)
    -Boxed: 744 x 1188 x 160 mm (H x W x D)

    -TV: 12.2 kg
    -TV with stand: 12.9 kg
    -Boxed: 18 kg
  • Customer ReviewBack to top
  • SONY BRAVIA KD49XE8396 49" Smart 4K Ultra HD HDR LED TV reviews verified by reevooReevoo

    (10.0 out of 10)
    Ease of use
    Image quality
    Sound quality
    Value for money
    Overall rating
    Scores 10.0 out of 10 based on 1 review
    (10 out of 10)


    Kingscourt Film and documentary lover
    Very good image quality
    when connecting external USB there is no "sort by date" option for folders. Have to download extra software
    Confirmed purchase: 26 July 2017
    Published on: 10 August 2017
  • Delivery Charges & ServicesBack to top

    Delivery charge summary  

    Item type

    Delivery charge

    Delivery timeline

    Small items (such as sat navs, cameras, laptops etc.)

    €4.99 for entire order

    3-5 working days1

    Large items (such as large TV, washing machines etc.)

    €19.99 for entire order

    Up to 7 working days1

    1. We endeavour to deliver all small items per above however, during January Sale period, orders are subject to extended delivery times.  If this is the case, we will keep you informed and as soon as your order is dispatched from our warehouse you will receive an email notification with your tracking information.  

    Small items delivery

    ·       Small items – such as cameras, TVs under 39-inches, printers, software, data storage, tablets and laptops – are delivered by our courier partner, DPD.

    ·       DPD’s standard delivery times are between 9am and 6pm, Monday to Friday, excluding bank holidays.

    ·       We aim to have all items delivered within 3-5 working days, however, please allow 4-7 days for extended bank holiday periods such as Easter and Christmas.

    ·       For security reasons we do not deliver to Parcel Motels. 

    ·       Please note:  DPD are not authorised to collect your old products for WEEE recycling. However, simply visit your local Currys PC World store with your old product and a valid receipt and a member of staff will be happy to assist you.

    ·       Track your order: For small items please visit DPD’s website and track your order using your unique tracking code specified in your confirmation email.

    Large items delivery

    ·       Large products – such as TVs above 39-inches, washing machines and fridge freezers – are delivered by our Team Knowhow delivery team.  

    ·       Team Knowhow delivers five days a week – Monday to Saturday – between 8am and 6pm, anywhere in the Republic of Ireland with the exception of Donegal – where we deliver once a week – and island locations. 

    ·       The evening before your delivery is scheduled, a member of our Team Knowhow team will call you between 3pm and 6pm to advise you of your delivery time window. 

    ·       On the day of delivery our Team Knowhow driver will call you at least 30 minutes before arriving at the delivery address to give you an estimated time of arrival.  

    ·       Once we arrive at the delivery address, we will unbox your items and remove all packaging for recycling. We can also remove your old appliances for WEEE recycling free of charge.

    ·       If you would like us to install and demo your new appliance, our Team Knowhow installers can do this for a small fee.

    ·       Track your order: For large items, you can track your delivery through the Team Knowhow Track it portal. Simply insert your unique tracking code, specified in your confirmation email or instore receipt, and your telephone number.


    Product availability

    ·       Occasionally, we may offer the option of ordering an item in advance if it’s out of stock at the time but more stock is on its way. We will let you know in advance the date of expected delivery if this is the case.

    ·       Please note, if you purchase two or more products at the same time, the items may have different availabilities and methods of delivery, in which case you may receive your items separately.

    VAT and delays

    ·       Please be aware that we cannot offer VAT refunds to overseas customers ordering goods to be delivered to an Irish address. 

    ·       We always try to ensure that orders arrive on time, however sometimes delays occur during peak period, i.e. Christmas and Easter. If we become aware of any unexpected delays with your order we will let you know.


  • VideoBack to top

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Incorporated in Ireland, a private company with issued shares. Registration Number 259460